Another export from Sweden, disco pop artist Frida Sundemo hails from Gothenburg, a beautiful city with beautiful people and in this case, beautiful music. Despite studying Medicine (which she has temporarily put on hold) she has decided to spurt a creative side in herself which she shows in newly released song Indigo. It is almost like a more sedated Robyn track, but yet sounds very Ellie Goulding at the same time. It's cutesy, but apart from that it doesn't get the imaginative juices going. It's more than capable of being an addictive Fifa song, but it's not enough to cause any motions in the waves.
Rating: 6/10
Do you love this new breath of fresh talent? Are Scandinavian artists starting to take over? Comment below with your opinions.
Listen to "Frida Sundemo-Indigo" here> http://www.youtube.com/watch?v=gMlbEm45kGo
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